
The special hell that is self-promotion
At today’s French class, I struck up a conversation with a classmate. He is a certified yoga instructor from India and wanted to start teaching in Montréal. He told me that he had a contact that could help him get into teaching yoga in a downtown office. After talking about how yoga was in high demand for IT folks, I asked if he was interested in providing personal instruction. Then I asked if he had ever posted flyers with tear-off tabs at cafés, bakeries or anywhere there w